Here’s where you’ll share a little bit about yourself with your future clients. Give them an insight into who you are and what your business is about. You could write about what inspired you to become a wedding photographer and why you it lights your soul on fire. Slip in a cheeky mention of how you’re different from your competitors (e.g. you love mingling with guests and getting on to the d-floor to capture Aunt Sally’s drunken 90s moves). Write like how you’d speak in real life, don’t be afraid to show off your personality – authenticity and enthusiasm is where it’s at! Add a random, quirky fun fact (e.g. what you do when you’re not shooting). This is your opportunity to dish up all the best bits about what, why and how you do what you do. Think of it as a casual, honest elevator pitch that helps your clients get to know YOU and what you stand for.
Uncover your overall approach to the day and an overview of your process. Help them picture what it’s like to have you there on the day and why what you do is so important. Mention how you’ll help them ensure the day flows smoothly, because you’ve had loads of experience at other weddings.
For example, talk about how you’ll arrive at first light to capture the mother-of-the-bride and the bridal squad helping the bride get ready. Or the groomsmen sneaking a few drinks to calm their nerves.
Chat about how you’ll turn up after one too many coffees, buzzing with energy to capture one of the most important, memorable days in their lives, and that you won’t miss a moment.
Write about documenting the getting ready prep through to ceremony, reception and afterparty (if relevant). How you’ll be there in the centre of it all or as a wallflower behind the scenes, photographing moments and details that they might’ve missed (e.g. Aunty Doris getting drunk on the d-floor). Whether you stick to purely candid shots or will pose them for styled shots.
In this area write about what started your journey into photography and what it is you love about it.
You can also write about how you best serve your clients and ensure them that you will go above and beyond to make sure the feel comfortable in front of the leans and that they will love the photos.
Here’s where you can delve further into your favourite things outside of wedding photography – everyone might be able to be a photographer, but there’s little quirks that make you unique – chat about that.
Maybe you can talk about your favourite hobbies, food, art or leisure activities. What you do to wind down when you’re not shooting – pets, your family, your hometown.
You can also use this opportunity to rehash your love for travelling – a great way for you to subtly remind them that you’re open to shooting destination weddings.
Remember to wrap up this section by tying it back into wedding photography. For example, “That’s a little sneak peek into my life and a few of my favourite things. No matter who and where we are, we’re all souls wandering this beautiful earth, with a different story to share. No tale is one and the same. And that’s why I LOVE documenting love stories (and hopefully yours too!)”
Here’s where you can go on a deeper dive into what started your photography journey and why you love it so much – talk about your motivations and purpose, why every shoot is a new experience.
You can also write about your overall style and personality, what makes you different from all the other photographers they’ve researched. Don’t be shy!
Talk about how your photos will help them relive the day for years and generations to come.
Place a review from a client here about how amazing you are to work with and how stunning you photos are! Remember to keep it short.
Place your second review here. Something a little like...Chantelle made our wedding day. She is such a joy to be around and our photos are stunning!
Keep those reviews coming. Make sure they are quick, easy and interesting to read.
Last but not least your show stopper! Make sure your clients know that you are the real deal and loved by your clients.
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